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GEO Content & PR Marketing Expert (w/m/d)

Permanent employee, Full-time · Wien - EA, Wien - ERV
About us

You Live - We Care 
The Europ Assistance Group was founded in 1963 and is a pioneer of the assistance concept. In our operations center, we advise and support Austrian customers 24 hours a day – 365 days a year and draw on a worldwide network of 750,000 partner companies. Our core areas are Travel, Mobility, Home & Connected Living, Cyber-Security, Health & Senior Care. Here we offer our customers innovative and tailored solutions in unpleasant and difficult situations as well as in everyday life.

Our team at Europ Assistance Gesellschaft m.b.H. – part of the Europ Assistance Group and a Generali Group company – is growing. 

Since 2023, the Austrian sister companies Europ Assistance and Europäische Reiseversicherung (a Generali Group company) are more closely integrated and under a joint management.

Our Northern Europe unit covers the Benelux region, Switzerland, Germany and Austria and offers our customers exceptional service and innovative solutions.

What you can expect
The GEO Content & PR Marketing Expert is responsible for creating and adapting localized content for AI-driven customer interactions and leading public relations initiatives in German-speaking markets (Germany, Austria, Switzerland). This role ensures that content and PR strategies resonate with local audiences, strengthen brand reputation, and support business objectives across Northern Europe.

GEO Content Creation & Localization
  • Develop and adapt content for AI chatbots and automated customer engagement tools
  • Ensure content is optimized for digital performance and aligned with brand guidelines.
Public Relations Leadership
  • Lead PR initiatives in Germany, Austria, and Switzerland, including media relations, press releases, and thought leadership activities.
  • Manage crisis communication and ensure consistent messaging across all German-speaking markets.
Campaign Management & Activation
  • Collaborate with central marketing teams to localize global campaigns for regional execution.
  • Plan and execute PR events, webinars, and partnerships to boost brand awareness.
  • Monitor and report on campaign performance, providing actionable insights for improvement.
Stakeholder Collaboration
  • Work closely with Sales, Customer Retention, and CRM teams to ensure content supports commercial objectives.
Market Intelligence & Continuous Improvement
  • Use analytics to measure content and PR effectiveness, adjusting strategies as needed.
What you will bring with you
  • Fluent in German and English (mandatory).
  • Proven experience in content marketing and public relations, preferably in multi-country or regional roles.
  • Strong writing and editing skills with the ability to adapt tone and style for different audiences.
  • Knowledge of SEO, social media platforms, and digital marketing best practices.
  • Excellent communication and relationship-building skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Strong analytical skills to measure campaign performance and optimize strategies.
  • Familiarity with AI-driven tools and emerging technologies in marketing and customer engagement.
  • Creative mindset with a focus on innovative storytelling and brand positioning.
What we offer
  • You will be part of a motivated team with a great working atmosphere - we welcome and promote diversity.
  • We offer you maximum flexibility in working hours with an attractive flexitime model.
  • We offer a home office concept and you will receive equipment for your workplace.
  • We offer great conditions and benefits (e.g., company restaurant, company events, various discounts with partner companies, and vaccination and health campaigns).
  • Our office is located in the heart of the 22nd district, on the U1 – Alte Donau, and is easily accessible by public transport and bicycle (bicycle parking is available). 
  • We pay a subsidy for your public transport ticket.
  • We invest in your training and development – from technical and personal development seminars to professional talent management.
Your salary
The annual gross salary for this full-time position starts at 60.000 €. The actual amount depends on your qualifications and professional experience.
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